FORMULAIC BUSINESS SUCESS IS A LIE
In the internet age, anyone can call themselves an entrepreneur –– without the knowledge or experience of what it takes to actually build a business.
But there is no simple process that can take you from couch surfing at your grandma’s house to being a self-made millionaire in one year, unless that “formula” relies on fake followers, bogus credibility, exaggerated claims, psychological manipulation, and deceptive business practices.
This isn’t a formula at all, it’s financial and emotional abuse masked as normal online business best practices. In many cases it’s a crime, and it’s rampant in the online coaching industry.
Not surprisingly, the “fake it till you make it” model of entrepreneurship is unsustainable, unhealthy, and unattainable for those with less financial privilege and an actual conscience.
Entrepreneurs are burned out by the toxicity of hustle culture. Consumers are fed up with over-hyped services and exorbitant prices. Even the boss babes and crypto bros are trying to pivot their messaging to be more “ethical.”